2009 SASO Workshop on Business Applications and Potential of Self-Adaptive and Self-Organizing Systems (SASO-biz 2009) The aim of this industry-oriented workshop is to gather people from industry to exchange information about current and future business applications of self-managing, self-adaptive and self-organizing systems, and to strive to anticipate the implications of their large-scale use for industry (providers and customers). How can we turn a technological potential into a mass-market reality? There will be no proceedings and no papers, just presentations and hopefully fruitful discussions. All speakers and panelists are invited by the Workshop Chair. Date: September 14th Organization: . Mazin Yousif, (Avirtec Corporation, USA) Scope The main themes of this workshop are the following: . What is your company currently doing in the area of self-managing, self-adaptive and self-organizing systems? . What is the degree of maturity of this field? Does your company associate it with research or business? . Do you have a success story in this field that you would like to report on? Real-life examples of adoption of self-* technologies. . Is there a need for standardization in this field within 2 years (e.g., for interoperability purposes)? . Among all self-* technologies, which ones should lead to real business within 2 years and which ones do you expect to remain purely academic in your industrial sector? . What tough problems need to be solved in this field in the next 5 years? . Challenge to academics: Is there something extravagant (service, system, feature, etc.) that you would dream to offer to your customers, that you currently do not know how to engineer, and that academics could perhaps help you design? Audience We expect to attract CTOs, VPs Engineering, Innovation Directors, Project Managers, Consultants and Senior Engineers from corporations, mid-sized enterprises and startups in diverse industrial sectors. This workshop should benefit: . Solution Providers by helping them align their projects with what they perceive as business opportunities; . Customers by helping them decide whether time has come for them to adopt these new technologies because they now understand the gains they bring. We hope that attendees will make contacts for future business collaborations, but this is not a venue for VPs Sales to sell products to prospective customers. We will have a mix of presentations at this workshop, some of them more technical than others, but none of them will be sheer marketing.